Is the SDD program for everyone?
No. Our program is for doctors who want serious results and sustainable, long-term professional and personal growth. If you want to dabble in practice management to just "learn a few things," then SDD is not for you.

What are your typical clients looking for when they engage SDD?
Our clients are looking for some or all of the following: To reduce their level of stress. To become better business people and leaders. To regain their passion and enthusiasm for dentistry and their practice. To create a work environment in which their team can thrive and grow and be rewarded for taking the practice to the next level.  To have their practice run more efficiently through a better trained and more motivated staff. And, of course, to increase their net income at the same or less time.

What if my practice is already successful?
Most of our clients are already successful in varying degrees. But success and happiness are not the same thing.  Happiness and satisfaction come from personal progress and growth. Are you personally as good as you can be, or could you challenge yourself to improve and be even better?

What areas do you focus on?
There are two key areas we address, business development and personal development. It’s not enough to just focus on systems, scripts and the other mechanics of a dental practice. It’s absolutely vital to develop everyone in the practice so that they can be more effective and powerful in their personal and professional lives. Most consultants don’t have the expertise to work in the personal development area (the people aspect). We not only have the expertise, but we spend significant time in this area, which is so key to growth, and why we produce such profound results.

Why and how can you guarantee results?
We guarantee results because too many dentists have engaged practice-management-consultants and unfortunately have gotten burned. It wasn't necessarily the fault of the consultant or that they were providing bad information and advice (although that happens as well), the problem was that there was a lack of implementation and accountability. Not following through and putting things into practice is where most people fall short. SDD does not just sell information - we sell results. We are a local firm, located in the tri-state area, and only work with practices within a three-hour radius of NYC. Unlike most other firms, we work closely within your practice. The frequency of interaction with our clients, the level of attention that we give, and the fact that we involve the entire team throughout the entire process enables us to get amazing results, every time. Therefore we are confident enough to put our money where our mouth is and guarantee our fee.

Are the results really sustainable?
Absolutely. We provide you with systems and tools that generate ongoing growth and success for years to come. A good practice management consultant and coach should coach themselves out of a job in a finite period of time. Once they have created independent, entrepreneurial people within your team, those people in turn empower future new hires to do the same.

Will this program disrupt my practice and cause staff and
patients to leave because of all the changes I'll be making?
Absolutely not. Change is a good thing when executed properly. You should not change for the sake of change; it must make sense and there must be agreement. And you shouldn’t change too many things at once. Instead, launch it within a gradient process.  Our approach to a practice is that when there is something missing, we put it in. If something needs to be improved, we help you improve it. If it's already working, we leave it alone.

What is the difference between coaching and consulting and
what do you do?
We do both. Consulting is analysis of and delivery of information. That's where most companies end their work, showing or telling you what to do and how to do it. Coaching is what gets you to breakthrough the stops and barriers that exist in your practice and your life as well. It takes coaching to unlock a person's unlimited potential so that they can win the game of dental practice!